We’re human development experts
who help leaders and organizations

  • Grow
  • Develop
  • Learn
  • Transform



as a bicycle rider, you became one.

This kind of PERFORMING for learning and growth still works. How? The Becoming Principle®

Human beings are not only who we are. We’re also who we’re not yet — who we’re becoming — at the same time. But as adults, we forget this process of discovery. Performance of a Lifetime helps leaders become again by accessing their innate ability to perform, improvise and play.



All human beings have the innate ability to play, pretend, and perform. The Becoming Principle accesses this ability to perform as a way to kickstart adult learning and development. So in all of our programs, we put our participants onstage! They do acting exercises, try out different characters, and experiment with different choices in emotion, body language, what to say, and how to say it.


Improvisation involves a set of creative rules for how to connect, build, and interact with others. When leaders learn how to improvise in everyday life, they become more relationship-oriented, and grow as listeners, collaborators, and conversationalists.

Simulation and roleplays

Performance is the pathway to seeing and acting on new possibilities. Our business simulations and roleplays help leaders simultaneously develop new and more effective ways of interacting, and learn that they can keep performing and directing their scenes (conversations, relationships) at work and everywhere.

Professional development

Half-day or full-day workshops typically focused on enhancing a particular leadership performance such as executive presence, storytelling, building relationships, listening, coaching, and more.

Leadership development

Multi-touch programs that grow leaders, teams and organizations as they face new responsibilities and market demands. Examples include onboarding, becoming a people manager, realizing the potential in HIPOs, and becoming a high-performing executive team.

Human side of strategy

Organization and enterprise-wide programs that address the cultural and relational elements of business strategy and transformations.

Interactive keynotes

One- to two-hour performances that show how your organization can take advantage of The Becoming Principle and other key concepts from our book, Performance Breakthrough, to grow, develop and transform.

Our clients

  • Alvarez & Marsal

    I've hired a lot of training companies over the years to work on skill development and emotional development. What I love about Performance of a Lifetime is that they're coming at the challenge of communications from a very different approach and angle.

    Global Chief Marketing Officer, Alvarez & Marsal


  • American Express

    Performance of a Lifetime creates authentic experiences in which leaders can grow. It is really, really hard to find companies that do that. We now have hundreds and hundreds of leaders across Technology who have consistently told us that having the safe space to be authentic, and grow in front of others without judgment, is quite profound.

    — EVP, Global Infrastructure & Digital Workplace,
    American Express

  • Bank of America

    Universally, the experience was considered one of the best experiences the team or the room had ever had. Multiple people admitted they were skeptical at first, and left feeling charged, enthusiastic, and ready to go take on their role in a new way.

    SVP Leadership Development, Bank of America


  • Capital Group
  • Chanel
  • Chubb
  • Citi
  • Condé Nast
  • Converse
  • DC.gov
  • Deloitte
  • Duke CE
  • Fidelity
  • Grant Thornton
  • Grey Advertising

    We use Performance of a Lifetime now to help all of our senior folks. The difference is mind-boggling.

    — Chief Creative Director,
    Grey Advertising


  • Heidrick & Struggles
  • JetBlue
  • Johns Hopkins Medicine

    An exhilarating journey of discovery, hard work and important growth for the entire nursing department.

    — Director, oncology nursing
    Johns Hopkins Hospital


  • IBM
  • The Met
  • Pandora
  • Pfizer

    Click below for video...


  • PWC
  • Saatchi & Saatchi
  • SY Partners

    Performance of a Lifetime is unusual in a really good way. It should feel unfamiliar. You are pushing people, challenging them to become better leaders, to become braver in the process and step into something that they haven't tried before. I think that's why I would always pick Performance of a Lifetime.

    President, SYPartners


  • Time Warner
  • Twitter
  • United Federation of Teachers
  • UNC Kenan-Flagler
  • Verisk Analytics

Our team

With backgrounds in philosophy and psychology coupled with experience in the performing arts, our team of coaches and human development experts leverage our proprietary method, The Becoming Principle, to engage leaders and entire organizations in discovering, creating, and acting on new and uncharted possibilities.

Performance of a Lifetime is headquartered in New York City and we serve our clients on a global basis. Our work has been featured in best-selling author Daniel Pink’s To Sell Is Human, and on the pages of Inc.com, the Harvard Business Review, the Wall Street Journal, Business Week, Wired, and Fast Company.


We’re an Inc. 5000 Fastest Growing Company — for 3 consecutive years!

Social mission

We are committed to bringing our approach to human development not only to businesses and people with means, but to all, especially the poorest communities who need and deserve the best. Through our pro bono and low-fee programs and our ongoing financial support to community-based nonprofits, our clients contribute through us to making the world a better place.


Contact us

119 West 23rd Street, Suite 902
New York, NY 10011



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