Performance Breakthrough presents the revolutionary approach to learning and growing that Performance of a Lifetime has used for twenty years to help American Express, Nike, Pfizer, the United States Olympic Committee, PwC, 3M, and Chanel, among a Who’s Who of other clients.


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Author Cathy Salit — co-founder and CEO emerita of Performance of a Lifetime (POAL) — based Performance Breakthrough on a simple yet profound idea: all humans have an innate ability to perform, pretend, and improvise. It’s what helps us develop as children and continue developing as adults. You may not have been on a stage since you played a tree in third grade, but the reality is that you’re performing all the time. Performance Breakthrough shows how you can use ideas and techniques from theater and improvisation, along with the new science of performative psychology, to enhance your performance at work and “become who you are not yet.”

In his best-seller, To Sell is Human, Daniel Pink devotes almost an entire chapter to just one aspect of POAL’s work. Performance Breakthrough presents the full methodology, to help you hone your listening, relationship and communication skills; recognize and act on opportunities; build healthy working relationships; and grow as a leader. No matter what the challenge, this combination of case studies and practical exercises will help you realize your potential and deliver your own top performance.

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About the Author

Cathy Salit has been shaking things up since she was 13. That’s when she began her career as an upstart and risk-taker by dropping out of eighth grade and starting an alternative school in an abandoned storefront in New York City. This unusual endeavor put Cathy on an uncharted life path, and she has dedicated her life to creating educational environments that challenge the status quo and offer innovative, high-impact learning and development experiences.

She co-founded Performance of a Lifetime (POAL), a consulting firm that helps leaders, teams, and organizations to grow their business by focusing on the human side of strategy. Using the art and science of performance, POAL helps leaders close the gap between the current reality and their desired future. POAL’s team of coaches and human development experts leverage their proprietary method, The Becoming Principle®, to engage leaders and companies in creating and acting on new and uncharted possibilities.