Our approach and methods.

I am always doing that which I cannot do, so that I may learn to do it.


What’s required of leaders is changing.

Leaders who rely on existing knowledge and a need for certainty are at an extreme disadvantage in today’s world.

Leaders must take risks, embrace the unknown, increase engagement, and co-create value with clients and colleagues. They need to have vision, and the ability to build community and create environments in which others can do new things — before they know how. 

To grow the crucial leadership capabilities that meet the needs of a challenging, exciting, and relentlessly emergent world, new methods for learning and development are needed.


The Becoming Principle.

The Becoming Principle® is the innovative human development approach that teaches business professionals to do what they cannot do, so that they may learn to do it.

  • Human beings are not only who we are. We’re also who we are not yet — that is, who we are becoming.  
  • The human capacity to become is fully appreciated in children. We all played, improvised and performed when we were young, and human development science shows how essential these activities are for developing cognitively, creatively and emotionally. 
  • But adults are not encouraged to engage in this process of experimentation and discovery. Instead, we’re told to play it safe, get it right, “be who you are.”
  • So we need to create the conditions for this kind of development. We create these conditions by helping leaders to awaken and engage their innate ability to perform — to simultaneously experience who they are and who they are not… yet. 
  • Learning how to perform builds confidence and helps leaders strengthen
    • Self and relational awareness
    • Social and emotional agility
    • Courage to engage in new ways
    • Ability to embrace and learn from failure
  • With the support of our expert team of coaches, leaders engage in real-time transformation.


Our programs employ the following methods:

  • Improvisation and theater exercises designed to grow participants’ abilities to experiment; to build their courage, creativity, and focus; enhance their skills in making new choices, thinking on their feet, taking risks, listening and building with diverse input; and seeing, building and being part of an ensemble.
  • Teaching modules focused on specific leadership capabilitiesstorytelling, influencing, presentation and presence, communication and collaboration, client sales and relationship building, coaching and feedback, challenging conversations, etc. — that are relevant to the organization’s objectives
  • Scene work (role-plays) that embody the challenges leaders and teams are facing in their business. These can be allegorical (i.e. taking place outside the specific business but capturing the dynamics and challenges), or set within the business. Participants perform in these scenes and are directed by our expert coaches. 
  • Theatrical vignettes, performed by professional actors, that “hold a mirror” up to your company, and portray the way things are now and the way they could be.
  • Ongoing reflection and debriefing in small and large groups to consolidate these new experiences, ideas, and practices.
  • Performance coaching groups subsets of the full participant body that meet with a coach for practice, rehearsal, reflection, peer and expert coaching, and shared accountability.

What clients say