Leader as Storyteller

Information overload is a fact of modern work life, so leaders have to compete for their team’s and organization’s mindshare — and earn their interest, care, and energy.

What’s a leader to do? How can leaders engage, motivate, and “grab people’s attention” in order to build a shared vision, create belonging, and inspire teams to do the new (and often hard) things that drive business forward?

In a word: storytelling.

Leader as Storyteller

In Performance of a Lifetime’s Leader as Storyteller program, your leaders will learn how to excite, inspire, and engage others (and themselves!) through the art of creating and performing stories. They’ll discover how to:

Lead with the audience. Grow as listeners and learners: What’s important for this audience to hear? What do they care about? Why should they want to listen to you, given where they sit?
Share who they are. Leverage their own personal and professional histories to create stories that are meaningful and authentic.
Make it a conversation. Understand that storytelling is not “one-way” or “one-size-fits-all.” It’s all about the relationship between the speaker and the audience (of 1 or 1000).
Create meaning. Express a compelling vision that takes people on a journey that’s new — the audience sees, feels, and thinks in new ways — but is also familiar enough to engage and be meaningful.
Inspire learning. Breathe life into complex or technical information.
Expand creativity. Use humor, drama, and “character” to draw people in and inspire them to want more.
Create belonging. Make your audience feel seen and heard, and enhance mutual recognition as a foundation for growth and resilience.
Be real. Speak from the heart and connect with the hearts of others.

And — leaders in our programs discover a joyful secret: the most powerful stories change both the audience and the storyteller.