We’re human development experts
who help leaders and organizations

  • Grow
  • Develop
  • Learn
  • Transform



as a bicycle rider, you became one.

This kind of PERFORMING for learning and growth still works. How? The Becoming Principle®

Human beings are not only who we are. We’re also who we’re not yet — who we’re becoming — at the same time. But as adults, we forget this process of discovery. Performance of a Lifetime helps leaders become again by accessing their innate ability to perform, improvise and play.



All human beings have the innate ability to play, pretend, and perform. The Becoming Principle accesses this ability to perform as a way to kickstart adult learning and development. So in all of our programs, we put our participants onstage! They do acting exercises, try out different characters, and experiment with different choices in emotion, body language, what to say, and how to say it.


Improvisation involves a set of creative rules for how to connect, build, and interact with others. When leaders learn how to improvise in everyday life, they become more relationship-oriented, and grow as listeners, collaborators, and conversationalists.

Simulation and roleplays

Performance is the pathway to seeing and acting on new possibilities. Our business simulations and roleplays help leaders simultaneously develop new and more effective ways of interacting, and learn that they can keep performing and directing their scenes (conversations, relationships) at work and everywhere.

Our solutions

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Professional development

Half-day or full-day workshops typically focused on enhancing a particular leadership performance such as executive presence, storytelling, building relationships, listening, coaching, and more.

Leadership development

Multi-touch programs that grow leaders, teams and organizations as they face new responsibilities and market demands. Examples include onboarding, becoming a people manager, realizing the potential in HIPOs, and becoming a high-performing executive team.

Human side of strategy

Organization and enterprise-wide programs that address the cultural and relational elements of business strategy and transformations.

Interactive keynotes

One- to two-hour performances that show how your organization can take advantage of The Becoming Principle and other key concepts from our book, Performance Breakthrough, to grow, develop and transform.

Our clients

  • American Express
  • PWC
  • SY Partners
  • Grey Advertising

    We use Performance of a Lifetime now to help all of our senior folks. The difference is mind-boggling.

    — Chief Creative Director,
    Grey Advertising


  • Johns Hopkins Medicine

    An exhilarating journey of discovery, hard work and important growth for the entire nursing department.

    — Director, oncology nursing
    Johns Hopkins Hospital


  • Deloitte
  • Saatchi & Saatchi
  • frog
  • Duke CE
  • The Met
  • Bank of America
  • Chanel
  • Capital Group

Our team

With backgrounds in philosophy and psychology coupled with experience in the performing arts, our team of coaches and human development experts leverage our proprietary method, The Becoming Principle, to engage leaders and entire organizations in discovering, creating, and acting on new and uncharted possibilities.

Performance of a Lifetime is headquartered in New York City and we serve our clients on a global basis. Our work has been featured in best-selling author Daniel Pink’s To Sell Is Human, and on the pages of Inc.com, the Harvard Business Review, the Wall Street Journal, Business Week, Wired, and Fast Company.


We’re an Inc. 5000 Fastest Growing Company — for 3 consecutive years!

Social mission

We are committed to bringing our approach to human development not only to businesses and people with means, but to all, especially the poorest communities who need and deserve the best. Through our pro bono and low-fee programs and our ongoing financial support to community-based nonprofits, our clients contribute through us to making the world a better place.


Contact us

119 West 23rd Street, Suite 902
New York, NY 10011



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