Cathy Salit

Cathy Salit is the CEO of Performance of a Lifetime and author of PERFORMANCE BREAKTHROUGH: A Radical Approach to Success at Work (Hachette Books). Cathy has presented hundreds of speeches and interactive keynotes all over the world to corporate and community audiences alike, delivered in her unique style.

Whether you’re navigating your way on a new team, expanding your leadership role, or just trying to get heard in a meeting, you’re facing the kind of workplace challenge we all run into sooner or later: you need a new performance. And the good news, Cathy says, is that even though you might not have been onstage since you played a tree in third grade, you — and all humans — have an innate ability to perform, pretend, and improvise. Tapping into this ability is key to learning and growing in new, exciting and profound ways.

In this engaging, entertaining and interactive presentation, Cathy shares the revolutionary approach that has transformed the work of executives and teams from Fortune 500 companies all over the world with its unusual blending of theater, improvisation, and the new science of performative psychology.

You’ll experience:

  • How performing in your everyday life and work helps you learn, grow, and lead
  • How listening like an improviser will improve your conversations and relationships
  • How creating with “crap” — the kind you get handed every day — will make you more productive and innovative

Visit our Media Room to read Cathy’s work in Forbes, Fast Company, Inc., CEO World Magazine, and others! And join her list to stay connected.



  • Cathy Salit is a master — a sales-whisperer whose theater and improv-inspired organizational development methodologies have transformed the work and communication habits of thousands of individuals over the past two decades.”

    Daniel H. Pink

    Best-selling author of To Sell Is Human and Drive

    Cathy Salit engages the audience with a unique style that combines entertainment and learning. Using song and theater, Cathy illuminates how truly listening in the present moment can enrich our lives and our work.”

    Terry Reilly, Chief nursing officer

    Abington Hospital

    Cathy Salit has revitalized the traditional keynote! I wanted her to energize and motivate our members, and she gave us an immersive, performance-based experience that delivered all of that and much more.”

    Margaret M. Lioi, CEO

    Chamber Music America

    Cathy has a rare ability to completely shift people’s view of themselves and their teams, with a masterful touch and a twinkle in her eye. Her work is transformative… teaching us to explore our human potential by seeing through the lens of a director on the ‘stage of life.'”

    Tom Andrews, President


  • Cathy Salit is a presenter that I recommend to everyone... and as a client, I can attest to the effectiveness of the principles that Cathy outlines in her presentation. She uses language that sparkles with energy, persuasion and intelligence as she brings her theater and coaching experiences to life."

    Sharon Krumm, PhD., RN, Director of Nursing/Administrator

    The Sidney Kimmel Comprehensive Cancer Center at The Johns Hopkins Hospital

    The audience raved about Cathy's keynote at the Midwinter Conference for the Society of Consulting Psychologists—practical, innovative, and transformative ideas for their work and their own personal learning and development. Her talk was the best thing at the conference!"

    Randall P. White, PhD.

    Council Leadership Team, American Psychological Association

Upcoming and recent speaking engagements

About Cathy Salit

Cathy Rose Salit, our CEO and co-founder, has been shaking things up since she was 13. That’s when she began her career as an upstart and risk-taker by dropping out of eighth grade and starting an alternative school in an abandoned storefront in New York City. This unusual endeavor put Cathy on an uncharted life path, and she has dedicated her life to creating educational environments that challenge the status quo and offer innovative, high-impact learning and development experiences.

She co-founded Performance of a Lifetime (POAL), a consulting firm that helps leaders, teams, and organizations to grow their business by focusing on the human side of strategy. Using the art and science of performance, POAL helps leaders close the gap between the current reality and their desired future. POAL’s team of coaches and human development experts leverage their proprietary method, The Becoming Principle™, to engage leaders and companies in creating and acting on new and uncharted possibilities. As CEO, Cathy works with leaders and teams at companies such as American Express, Nike, Coca Cola, Rolls Royce, The Johns Hopkins Hospital and the Metropolitan Museum of Art.

Cathy is the author of Performance Breakthrough: A Radical Approach to Success at Work (Hachette Books), in which she presents her revolutionary approach to learning and growing. Cathy’s work has been featured in Forbes, Fast Company, Inc., and CEO World Magazine, among others. She is also an artistic associate at the award-winning Castillo Theatre in New York City, where she performs regularly with the musical improv comedy troupe the Proverbial Loons. Less frequently, she sings jazz and R&B on any stage she can find…or create.